How to Stand Out on Ebay in 2020
After years of operating as the go-to “dump your stuff” eCommerce website. It may seem the site is impenetrable for newer users. Believe it or not, there is still plenty of opportunities out there. Here are three selling tips for eBay in 2020.
- Bundle, Bundle, Bundle
Long gone are the days of solely being an eCommerce site geared towards Bob in Ohio trying to sell his old tennis racket. These days, Ebay keeps looking more like Alibaba and Amazon. It seems less and fewer auctions are occurring on the site, and “buy it now” brand new items are what primarily what sells. One way to stick out in 2020 is to use the age-old practice of bundling. Regardless of the product, this tactic can help stand out from many other listings. Whether it is bundling with affiliate products…or offering a number of the base product, bundling can benefit both the buyer and seller on eBay. Instead of focusing on individual sales, bundling can provide more of a focus on moving different products for sellers. Additionally, the seller can offer a better price than selling the product individually. This type of listing is appealing to a growing niche on the site, the “wholesale buyers” that are trying to flip what they are buying from you. For these buyers, any product in numbers is the most ideal. These buyers are slowly becoming the primary user of the site…so using this tactic will help you succeed in the changing dynamic.
2. Believe it or Not…Not Everything Is Listed On Ebay Yet
There are millions of products for sale on Ebay at any given time. But believe it or not, it only takes me about 10 minutes to find generally desirable products not listed by any other users. In a quick Google search, you can find the most desirable categories on Ebay. Within those categories…are brands. There are name brands, consumer brands, and premium brands. I would suggest picking an area you are somewhat familiar with and explore. For the most part, especially with desirable categories…most brands are listed on Ebay. The key is to connect the dots of a desirable brand that does not yet have a desirable product listed on Ebay. For example, Apple’s Airpods are in high demand for U.S. consumers…but they are expensive. Music tech company BILLBOARD markets a knockoff version of the AirPods for significantly cheaper than Apples. Upon a quick Ebay search, you’ll find that Billboard products are widely offered…but their AirPod knockoff product has yet to be listed. This is a perfect example of connecting an already desired brand with an opening in the current products listed on the site.
3. How Can I Effectively Procure Desirable Goods To Sell?
All of America has watched Storage Wars. We have all thought about calling up a local storage unit company to ask about their next auction date. Similarly, if you read any other publications on this subject…people will often respond with flea markets, yard sales, etc…Although this is true, I feel the emphasis on flea markets is overplayed. Having attended dozens myself…and hardly bought anything from them, and I really can’t say that they have benefited me in this space. To succeed in selling on Ebay, it’s all about selling products that people actually want. For the most part, people are not buying “junk” off Ebay anymore. Most users that go to Ebay are goal-oriented shoppers. They have an objective they are trying to achieve…like many Amazon shoppers. Because of this, I believe it is better to source items from liquidation stores. Regionally, my immediate option is Ollies outlets. Not all liquidated products are desirable, but at least they all go through the thumbs-up of a store’s buyer at some point.
Ebay is one of the oldest e-commerce sites to exist on the internet. It certainly has evolved over the years from the original mission. Still, by offering the right products, there is plenty of money to be made on the site. As long as sellers evolve with the changing products and user base, everyone should be able to prosper from the website for years to come.